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Study: Frozen Foods Consumers Hold Steady, Looking for Better-For-You Options

Oct. 26, 2023
The third edition of the Power of Frozen in Retail report shows a bright future for frozen foods.

Research released by the American Frozen Food Institute (AFFI) and FMI – The Food Industry Association, showed that frozen foods offer a bevy of valuable benefits to meet the mealtime needs of consumers, and have maintained relevance to grocery shoppers.

The Power of Frozen in Retail report (the third edition of the report) says that frozen food sales reached $74.2 billion over the last year. It also noted a bright future for the category, citing the fact that the core consumer audience has been steady. Core consumers (38% of the more than 1,700 surveyed) were defined as those who consumer frozen foods daily or every few days.

Core consumers reported enjoying the quality and nutrition found in the frozen food aisle, the report said. Indeed, consumers often turn to the frozen food aisle as they look for better-for-you products, according to the research. The majority (66%) of core consumers are more likely to believe that the frozen food department offers a wide variety of better-for-you options.

Ninety-four percent of all respondents predicted they would buy the same or more frozen products in the coming months.

The Power of Frozen in Retail was unveiled at the Frozen IQ conference in Austin, Texas, to an audience of frozen manufacturers and retail leaders. The research was conducted by 210 Analytics and is made possible by Brecon Foods, Hillphoenix, Nortera and Wawona Frozen Foods.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.