Banza Expanding Into the Frozen Pizza Category With Chickpea Crust Pizza
Banza, a company known for elevating the pasta, rice and mac & cheese categories with its chickpea-based options, is expanding into the frozen pizza category with the first-ever chickpea crust. Banza’s new pizzas have more protein and fiber, and fewer net carbohydrates and sodium than the leading traditional (wheat-based) and better-for-you (cauliflower-based) frozen pizzas in the market, according to the company.
With a high-quality and minimal ingredient list, Banza relies on whole ingredients, such as chickpeas, olive oil, yeast and oregano, to deliver on the taste and texture consumers crave when eating pizza – that means a crispy crust with a doughy center that doesn’t flop over when you pick up a slice. The new line is available in three ready-to-eat varieties including Four Cheese, Roasted Veggie and Margherita, plus a two-pack, build-your-own plain crust option. The suggested retail price is $8.99. Each pie cooks in the oven for less than 15 minutes.
Since launching five years ago, Banza has become the fastest-growing pasta brand in the U.S. and is currently sold in more than 13,500 stores. The company now offers 16 different pasta shapes, four varieties of chickpea rice and six varieties of mac and cheese.