Mid America Pet Food Appoints New CEO

July 18, 2024

Jeff Caswell, who led Sabrosura Foods the past three years and has extensive CPG experience, will take the reins of the East Texas pet food processor.

Andy Hanacek

Mount Pleasant, Texas-based Mid America Pet Food has announced that Jeff Caswell will be its new CEO, and interim CEO Mark Schiller will transition to the company’s board of directors. Mid America manufactures Victor Super Premium Pet Food, Nature’s Logic, Eagle Mountain Pet Food and Wayne Feeds.

Caswell brings extensive consumer-packaged goods experience to the role, having most recently served as CEO and board member for Hispanic foods manufacturer Sabrosura Foods for the past three years. Prior to that, Caswell has worked for numerous consumer food brands with General Mills, Tyson Foods, Hillshire Brands, Conagra Brands and others.

Mid America said in the release that it has invested in its team as well as its processing facility in Mount Pleasant, and Caswell noted that the strong team and outstanding growth potential drew him to accept the role. He officially began as CEO on July 9, 2024.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.