American action hero, martial arts champion and business entrepreneur Chuck Norris, along with his wife, Gena, have officially launched Lone Wolf Ranch Pets, a new company supplying consumers with air-dried, nutrient-rich dog foods. The Norris family has owned many dogs over the years and began to research ways to help the dogs avoid premature health problems and extend their lives.
Although Norris has a long-running reputation for toughness and ruggedness that has led to an entire subculture of “Chuck Norris Jokes” on the Internet (“Chuck Norris makes onions cry” and “Chuck Norris spices up his steak with pepper spray,” for example), it appears that even Chuck Norris could not simply will his pets to live longer.
Chuck and his family began to develop a nutrient-rich diet based on what the dogs would consume if they lived in the wild. Lone Wolf Ranch’s Power Foods Complete is a high-protein dog food formulated with ranch-raised beef, beef organ meats, beef cartilage and beef marrow, as well as microbiome-friendly vegetables and what the release calls “potent ‘Power Foods’ ingredients.” The food is air-dried to preserve those essential nutrients, the company noted.
Lone Wolf Ranch Pets joins CForce Water and Roundhouse Provisions as companies that have achieved The Chuck Norris Seal of Approval, which was created by this American action hero and martial arts champion to help consumers identify products that he supports — ones that reflect his values and standard of excellence.
