Jensen Meat Co. Folds Before the Butcher Business Into Plant-Based Division
The Jensen Meat Co. Inc. has integrated its 2019 acquisition, Before the Butcher, into its plant-based division — a change that marries the Before the Butcher business with the company’s Cool Beans business and its plant-based co-manufacturing capabilities, all under the same umbrella.
Before the Butcher offers products such as plant-based burgers and meatless ground product, while Cool Beans produces plant-based wraps. The company’s plant-based portfolio will benefit from the combination of the businesses under one roof.
After Jensen acquired it in 2019, Before the Butcher operated as an independent company under Jensen’s ownership, and the company believes that folding it into the Jensen business will position it for plant-based growth through innovation and scale.
About the Author
Andy Hanacek
Senior Editor
Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.