Study Shows 97 Percent of Consumers Do Not Look for HFCS on Labels

Oct. 5, 2012

Mintel study shows consumers may say they're concerned about high fructose corn syrup, but only 3% look for it on the label.

Research firm Mintel conducted a study in 2011 that examined consumer awareness, avoidance of HFCS, food product label-reading habits, message recall about HFCS and purchase decisions. What they found among the 2,000 U.S. consumers surveyed was that 97% of consumers don’t check the label for HFCS. Other findings showed that fewer than 4% say they are avoiding or reducing their consumption of HFCS.

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