Women say 'Snickers satisfies'

Feb. 2, 2005

When it comes to candy bars, they don’t come more macho than Snickers, a major sponsor of the National Football League, reports USA Today. But a funny thing happened after Mars started positioning the candy to men. Women, who traditionally dominate household purchasing decisions, are becoming bigger purchasers of the 74-year-old candy bar concocted from peanut butter nougat, caramel, peanuts and milk chocolate.

Of those very familiar with the Snickers TV commercials, 17 percent like them "a lot," slightly below the Ad Track average of 21 percent. But women nearly doubled the percentage of men who gave the ads the top rating: 23 percent vs. 12 percent. By age, the spots scored highest in likeability with consumers 18 to 24 at 22 percent.

The venerable Snickers brand is America’s No. 1 seller and named for a favorite horse of the Mars family in 1930. Snickers sales dropped 6.1 percent at supermarkets, drugstores and mass merchants, excluding Wal-Mart, for the 52-week period ended Dec. 26, according to Information Resources Inc.

Sponsored Recommendations

F&B Manufacturer Implements Powerful Cybersecurity

A leading F&B manufacturer has moved to harness the skills of Rockwell Automation and Claroty to harden their OT and IT defences.

6 Ways to Augment Your Food and Beverage Workforce

Modern digital tools and technologies help attract, retain and empower a modern workforce.

2024 Manufacturing Trends - Unpacking AI, Workforce, and Cybersecurity

The world of manufacturing is changing, and Generative AI is one of the many change agents. The 2024 State of Smart Manufacturing Report takes a deep dive into how Generative ...

Better OT Asset Management Increases Uptime

A food and beverage company streamlines and simplifies its OT cybersecurity to increase system reliability and uptime.