Wild Flavors Develops New Natural Colors

March 16, 2010
WILD’s Natural Blue Color Revolutionizes The Color Spectrum for Foods and Beverages
Wild Flavors has developed an acid-stable, natural blue color, providing the ingredient manufacturer the ability to create new color shades that are suitable for an array of food and beverage products. “Unlike previous attempts to achieve color shades such as green, purple, and black for applications by leveraging the stabilization of red cabbage or other anthocyanin based colors at neutral pH, WILD’s new blue color is unique in that it is truly acid-stable," says Tim Truby, vice president of food & ingredient technology.

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