Mondelez Report Finds Consumer Insights Into Snacking

Jan. 19, 2022
Nearly 80 percent of consumers globally say their definition of a snack has evolved.

85 percent of consumers worldwide want to buy snacks from companies offsetting their environmental footprint, according to Mondelez International’s third annual State of Snacking report.

The report, released today, sheds light on several ways in which consumer behavior has continued to shift around eating habits and snacking in particular.

Some other key findings:

  • Nearly 80 percent of consumers globally say their definition of a snack has evolved over the past thee years to include more or different types of foods, occasions for eating, or other elements.
  • Consumers are experimenting with new channels to buy snacks, with 53 percent reporting shopping for snacks using at least three nontraditional or emerging channels in the past year.
  • Social media is a rising source of discovery as consumers increasingly find food trends, inspiration, and connection on their feeds, with 55 percent saying social media has inspired them to try a new snack in the past year.

The 2021 State of Snacking report, developed in partnership with The Harris Poll, surveyed "thousands" of consumers across 12 countries. See it at

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