The Hershey Co. will shutter the legacy Dot’s Homestyle Pretzels processing plant in Velva, N.D., according to news reports from the area. The plant is scheduled to close on October 27, the report says.
Dot’s Pretzels was created in Velva by Dot Henke, and when Hershey acquired the business (as well as Pretzels Inc.) for a reported $1.2 billion in November 2021, the company expected to keep the plant running — and reportedly invested in upgrades and renovations to the facility in 2022.
However, the company cited the need for more efficient production of what it called one of its power brands in the salty snacks category. The plant’s physical limitations of the building and costs to operate it caused Hershey to decide to shut it down. Hershey has offered the 27 hourly employees at the Velva facility the opportunity to relocate to facilities in Robinson, Ill., or Lawrence, Kan.