Private equity group Impact Capital has acquired a majority stake in Junkless Foods, a Portage, Mich., granola bar manufacturer, according to a release. Impact Capital is the PE group of entrepreneur Mike Repole’s family office — Repole co-founded Vitaminwater and Bodyarmor, and held a majority stake in Pirate’s Booty. All three businesses were sold to larger CPG companies. Repole was also a major early investor and board member in Kind, prior to its sale to Mars in 2020.
Repole will partner with Junkless founders Ernie Pang and Larry Beyer to help the better-for-you chewy granola bar brand reach a shared vision of being the next billion-dollar healthy snack platform.
Junkless products are said to be made without artificial ingredients, positioned as a healthier alternative to snacks and bars that contain large amounts of sugar and are “over processed,” the company says. Impact believes the potential to grow the brand through innovation and national distribution is tremendous.