Tosi Snack Brand Adds Chief Executive Officer to Spur Growth

Jan. 23, 2025

CPG veteran Kevin Rutherford expected to lead better-for-you snacks brand through next growth phase.

Tosi, an organic, gluten-free and vegan snacks brand, has appointed Kevin Rutherford to be its chief executive officer, according to a release from the company. Rutherford is expected to use his experience as a leader in the consumer-packaged goods space to drive the next phase of growth for the brand.

Rutherford’s background includes extensive experience at SC Johnson, Miller Brewing Co., Kashi and Nuun Hydration.

“Tosi” translates to “true” in Finnish, and the company was founded in 2012 by mother/daughter duo Stefanie Hults and Chelsea (Hults) Gray. It reports a 300% increase in sales over the past few years as consumers have sought out less processed, clean-label foods. Co-founders Hults and Gray will remain on board in what the release called “critical roles,” as the company transitions to a refined leadership structure. Tosi also has recently been able to raise about $15.8 million in capital during a recent Series B funding round.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.