The Hershey Co. Adds PepsiCo Veteran Exec to be Its Chief Growth Officer

March 11, 2025

Stacy Taffet will oversee Hershey’s snacks portfolio after years driving marketing success at PepsiCo.

stacy_taffet__hershey — Stacy Taffet, chief growth officer, The Hershey Co.

The Hershey Co. has announced Stacy Taffet to be its chief growth officer effective Apr. 14, 2025. Taffet will be responsible for driving transformative growth strategies across the company’s snacks portfolio, including the Hershey’s, Reese’s, Jolly Rancher and Dot’s Homestyle Pretzels brands.

Taffet brings two decades of leadership experience, with 15 years of time spent in the CPG business. She most recently served as senior vice president of Beverage Portfolio Strategy and Marketing for PepsiCo. At PepsiCo, she led large teams and multibillion-dollar brands, and oversaw successful marketing transformations of brands such as Pepsi and bubbly. She has experience in brand management, digital marketing, innovation strategy and comprehensive commercial planning.

At Hershey, Taffet is expected to lead the company’s enterprise strategy and key growth capabilities, the company noted, including media and creative investments, marketing innovation, R&D, commercial and consumer intelligence, and brand reputation management. She has been recognized nationally with awards such as Brand Innovators Top 100 Women in Brand Marketing, and AdAge Women to Watch.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.