Displaying 1–25 of 108 results for John Stanton, Contributing Editor
Contributing Editor John Stanton suggests that processors may need to learn how to market food to the "have-nots. "
After about 100 columns, John Stanton is retiring. Will you take up his crusade against brand erosion and bean counters?
John Stanton's review of predictions for the new year finds little agreement; so what trends should you pursue next year?
John Stanton has advice for food marketers: Don’t get bogged down at either extreme of planning.
Contributing Editor John Stanton points out that Hispanics are brand-loyal, at-home cooks with big households -- in many ways, they are ideal customers.
With the United States almost a household majority "single" nation, marketing expert John Stanton ponders if, or how, food manufacturers should adapt their marketing message.
Contributing Editor John Stanton says processors need to involve more women in decisions to align better with the market.
Advertising: Is it an expense or an investment? Marketing expert John Stanton talks about advertising and its importance toward brand equity.
Labels are often an underutilized method of communicating with consumers. Market expert John Stanton asks: Why not make your labels more powerful.
Marketing expert John Stanton offers advice on how to audit your company's marketing efforts.
Marketing expert John Stanton offers this advice: Not all grocers will disappear; place your bets with the likely survivors.
Market View, written by John Stanton, Ph.D, takes on the marketing side of the food and beverage business for Food Processing.
Well-known marketing professor resumes his column after a lengthy "vacation."
With every expenditure, ask yourself: Did this strengthen our brand?
Make great-tasting food without trying to impress the 'healthy' people.
Profit is the reward a company gets for satisfying customers, not the main objective.
The food and beverage industry shows signs its R&D engines are revving again.
What I've learned about this next generation of food and beverage marketers.
As long as most shoppers remain female, it's essential to get more women in marketing and leadership positions.
With consumers poring over labels and ingredient statements, choose your words carefully.
And the currently little niches that some day could be selling tons of your product.
Removing gluten is one thing, but promoting it and other 'missing' ingredients sends the wrong message.
Just because some people are begging for sustainability in products does not mean they will pay for it or give up other attributes to get it.
Marketers and product developers should create different strategies for the different levels of store brands.
Innovative strategizing is essential to the success of your marketing, but so is the execution of the basics.