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The Challenger Brand Recipe Book: 7 Ingredients to Accelerate Growth

Aug. 7, 2023
Download the whitepaper to learn the key ingredients and technical tools that challenger brands utilize and how they're critical to help your business create a recipe for rapid, efficient brand growth.

The Challenger Project defines a challenger brand as a “business mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually against the existing conventions or codes of the category, to break through."

Aptean researched challenger brands from start ups to major enterprises and compiled a list of tips and best practices for you to use as a guide.

Are you ready to be a challenger brand to stand out and thrive?

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