Waiwera Artesian Water Announces Multi-Million Dollar U.S. Expansion Plan

Source: FoodProcessing.com

Feb 11, 2010

Los Angeles-based Brandco beverage marketing company announced it has acquired the distribution rights for Waiwera Artesian Water in the U.S., as well as for Mexico and the Caribbean. Founded in New Zealand in 1875, Waiwera Artesian Water is the Southern Hemisphere’s oldest brand of bottled water. Brandco's initial U.S. expansion plans for Waiwera Artesian Water will focus on growth of on-premise accounts in California and Hawaii, followed by a nationwide rollout during the course of 2010 to 2011. The company plans to invest up to $8 million to market and promote the brand during this period.

Waiwera Artesian Water is offered in 500ML and 1L sizes in both glass and PET bottles, with a sparkling offering in 500ML and 1L glass bottles. Waiwera is served at upscale hotels, restaurants and gourmet shops in California and Hawaii.