GeniVida, pure and soy-free genistein from DSM Nutritional Products has been self-affirmed GRAS for use in food and beverage applications intended for mature men and women. According to the company, research shows that geniVida genistein reduces menopausal symptoms including the number and duration of hot flashes in menopausal and post menopausal women. Genistein is also associated with bone and prostrate health benefits for mature men.GeniVida works in multiple food applications and can be used in menopausal and post menopausal formulations for hot flash relief and bone health. While mature women are the primary target audience, geniVida is also beneficial for bone and prostate health applications for mature men.
