New technology is producing eye-catching, competitively priced plastic containers decorated by IML injection. Unlike Flexography or dry offset printing, IML uses a preprinted polypropylene label that is placed into the mold, the mold is closed and melted plastic is injected. The heat causes the label to become part of the container. This process results in superior quality rendering of photos and tones, allows for a broader printing area, guarantees that the label is always straight and never curls, and eliminates the additional labeling step from the production line.