Mini-Wheats Get Tiny

Feb. 20, 2009

Today it seems everything is getting smaller. From computers to cars to even hemlines, companies are finding ways to make “mini” versions of classic products.

To help moms keep younger kids full and focused for school, Battle Creek, Mich.-based Kellogg Co. developed Frosted Mini-Wheats Little Bites, which contain whole grains and 6g of fiber (more than 20 percent of the daily recommended intake) in each serving. Available in two delicious flavors, Chocolate and Honey Nut, they contain the same nutritional benefits as Frosted Mini-Wheats, while the smaller biscuit size is easier for younger kids to enjoy.

Suggested retail price for a 14.5-oz. box is $3.89.