Catching Up With Heinz Through Dual-Function Packaging

Whether you're a dipper, a squeezer, or a health-minded ketchup lover, Pittsburgh-based H.J. Heinz Co. gives everyone more ways to enjoy America's Favorite Ketchup. In response to consumer demand, Heinz is making some innovative changes.

Available nationally at the end of the year, Heinz Dip & Squeeze is a breakthrough dual-function ketchup package for the foodservice industry, and promises to make eating on-the-go more fun and convenient. A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid of the package, which is shaped more like a cup, for easy dipping, or tear off the tip to squeeze onto favorite foods. An added bonus is that the new package holds three times more ketchup than the traditional packet. The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess. No doubt, your local cleaners will be disappointed.

To help in the effort to reduce consumers' sodium intake, Heinz will reduce sodium by 15 percent in its core line of ketchup beginning this summer. This reduction will make Heinz Ketchup the lowest-sodium, nationally available ketchup in the U.S.

"As the largest producer of ketchup in the U.S., Heinz is dedicated to meeting the growing consumer demand for better-for-you products, particularly with lower sodium," says Idamarie Laquatra, director of global nutrition, Heinz. "Heinz Ketchup is proud to provide consumers with lower sodium ketchup with the great taste that Americans expect."

Heinz also is extending its range of lifestyle-driven products available in retail to include Simply Heinz Tomato Ketchup, which is made with sugar, instead of high fructose corn sweetener. The product will be available in 32-oz. and 15-oz. ketchup bottles beginning this month.

 "For more than a century, product and packaging innovation based on a thorough understanding of what consumers want has been a critical part of the great success of Heinz Ketchup," says Chairman, President and CEO William R. Johnson. "Heinz Ketchup's Dip & Squeeze product is just the latest milestone in our long history of packaging innovation. From the first plastic ketchup bottle to Top-Down and Fridge Door Fit, Heinz continues to lead the industry in ketchup packaging innovation."
North America