Uncle Ben’s Solves Whole Grain Dilemma For Mom

Mom now has a secret weapon to incorporate whole grains into her family’s meals. Mars Food US, Carson, Calif., Uncle Ben’s Whole Grain White Rice, the first whole-grain rice that has the texture, look and taste of white rice but the healthful attributes and goodness of whole grains.

Ready to eat in just 10 minutes, this rice is the perfect mealtime solution for families that are time-crunched, but want to enjoy a complete satisfying meal together. Just one serving is a good source of fiber, contains good to excellent sources of niacin, thiamin and folic acid, and nearly delivers the recommended daily amount of whole grains (45g). All varieties, which include the Whole Grain Stamp, are low fat, low in saturated fat and contain no cholesterol, trans fat and artificial colors.

varieties include: Long Grain Rice (45g whole grains), Chicken flavored (47g whole grains), Broccoli-Cheddar flavored (44g whole grains), Taco Style (38g whole grains), and Sweet Tomato (46g whole grains).

“Our consumer research shows moms are tired of meal-time battles when it comes to getting their kids to eat healthy,” says Bryan Crowley, vice president of sales and marketing. “Uncle Ben’s Whole Grain White Rice is not only good-tasting, but also good for you. It is a good source of fiber, whole grains, and offers the familiar white rice flavor and texture everyone loves.”

To help home cooks get the most of their meals, Uncle Ben’s is partnering with Missy Chase Lapine, author of The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids’ Favorite Meals. Lapine has developed tips and recipes using Whole Grain White Rice to help struggling moms and dads sneak nutrition-rich foods into their children’s favorite dishes.

New Food Products
Product Type:
Grain Products & Cereal
Mars Inc.