Pirate's Booty Lets Consumers Be Socially Responsible Without "Snackrificing" Taste

Sea Cliff, N.Y.-based Pirate Brands adds Pirate's Booty Chocolate made with Fair Trade Certified ingredients to its line of all-natural snacks. With the launch, snackers with a sweet tooth can now indulge without the guilt. Pirate's Booty Chocolate is a baked, all-natural snack that's trans-fat and gluten-free. It contains half the calories and 40-percent less fat than the leading chocolate candy bar brand, so there's no need to "snackrifice" taste for health when a chocolate craving comes on.
The rice and corn puffs are blended with Fair Trade Certified Peruvian cocoa and Madagascar vanilla, which offers a "sweet story" for healthy minded, socially conscious chocoholics, supporting a better way of life for farming families through fair prices, fair labor conditions, direct trade, community development and environmental stewardship.
"As a company, we are always looking at ways we can help support the global community, in which we do business," says Eric Berniker, VP of marketing. "Now, with Pirate's Booty Chocolate made with Fair Trade ingredients, families and kids are not only getting a healthier snacking option, but they are also giving back by supporting farming families' across the globe."
Available at Whole Foods Market locations across the country in 4 oz bags, suggested retail price is $2.99.
New Food Products
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Pirate Brands