Good Things Do Come In Small Packages: Reese's Minis

Feb. 25, 2011
Reese's Minis are making history as the smallest Reese's Peanut Butter Cups ever -- and the first snacking candy to be introduced at the Consumer Electronics Show.

In one of the most unexpected launches at the recent Consumer Electronics Show (CES), Reese's Minis from Hershey, Pa.-based Hershey Co. took the show by storm. Billed as the "Next Big, Little Thing," Reese's Minis are making history as the smallest Reese's Peanut Butter Cups ever -- and the first snacking candy to be introduced at CES.

Reese's Minis are approximately the size of a dime and feature the same delicious taste of traditional Reese's Peanut Butter Cups in a smaller, unwrapped version that permits consumers to easily enjoy the treat anytime, anywhere.

"Techies at CES seek out cool innovations like mini-tuners, mini-cams, nano-mice, mini-keyboards and gotta-have gadgets so small you could fit a fistful in your pocket," says Anna Lingeris, spokesperson for the Reese's brand. "So who says that the next big mini innovation can't come from a candy company? Reese's Minis reflect the best in creative product innovation and ‘on-the-go' interfacing with user taste buds. And they solve an important issue for techies, too – their size and unwrapped state makes them ergonomically perfect for one-handed Internet surfing or tapping out a text message."

A giant, orange 10-by-20 ft. Reese's box was opened during the first day of the show by tech personality and self-described "geek, Internet entrepreneur and technology enthusiast" Chris Pirillo of Lockergnome, and Jim St. John, vice president of research & development at Hershey Co. to reveal the new Reese's Minis, appearing in the spotlight on a glass pedestal.

Suggested retail price for an 8-oz., re-sealable, standup pouch is $3.39, and a king-size 2.5-oz. pack is $1.39.