Hostess Thinks Pink With Strawberry Cupcakes

April 11, 2011
Hostess Brands adds Hostess Strawberry CupCake, a pink strawberry cupcake, to its line of squiggle-topped treats.
Irving, Texas-based Hostess Brands Inc. adds Hostess Strawberry CupCake, a pink strawberry cupcake, as a permanent addition to its line of squiggle-topped treats. Baked with a burst of fresh strawberries, each 15.0-oz package contains eight moist, strawberry-flavored cupcakes with delicious strawberry-flavored icing, Hostess' signature crème filling and, of course, The Original Squiggle. "Hostess CupCakes continue to be among America's most popular sweet treats," says Mike Touhey, vice president of snack marketing. "Strawberry is an increasingly popular flavor trend and now consumers can enjoy our signature cupcake with festive pink icing and the fresh taste of strawberry." Suggested retail price is $3.99.