Philadelphia Cooking Crème Adds Variety to Chicken Dishes

Its insidious symptoms can crop up in kitchens at any time - boredom (aka chicken fatigue) with your current repertoire of chicken recipes. There is a simple cure -- and a super brand extension -- from Kraft Foods Inc., Northfield, Ill. Philadelphia Cooking Crème is a spoonable, easy-to-blend crème that can be stirred into skillets, casseroles and pasta. Seasoned with combinations of savory herbs, cheeses and spices, it replaces sour cream or condensed soup, creating rich and creamy chicken dishes that will "wow" the whole family.

Varieties include: Italian Cheese & Herb, Savory Garlic, Original and Santa Fe Blend. Philadelphia Cooking Crème makes cooking with Philly a cinch, offering a dollop-able, creamy consistency that's simple to measure, mix and melt in all of your favorite dishes, ranging from chicken and rice skillets to zesty enchiladas.

"Chicken has always been an American dinnertime favorite because it's a budget-friendly, lean protein," says Howard Friedman, senior vice president of marketing for cheese and dairy. "However, American mothers tell us they often fall into a rut, cooking the same, routine chicken recipes night after night. With its smooth texture and distinctive flavors, Philadelphia Cooking Crème aims to cure chicken fatigue by transforming everyday chicken recipes into chef-inspired fare."

The rollout is accompanied by one of the largest ad campaigns in company history, Adam Butler, brand manager for Philadelphia told Advertising Age last October. "We're thinking this is going to be one of the biggest launches that cheese and dairy has ever had." Even some big culinary guns like using it. "Philadelphia Cooking Crème is not only a quick and easy dinner solution, but is packed with the flavors needed to bring a delicious restaurant experience direct to your table," says Todd English, James Beard Award-winning chef, restaurateur and TV personality.

Suggested retail price for a rectangular 10-oz. tub is $2.99.

Philly Cooking Creme Commercial: Next Level