Earth Balance Rolls Out Organic Coconut Spread, MindfulMayo Dressing and Spread

Boulder, Colo.-based Earth Balance introduces Organic Coconut Spread (exclusively at Whole Foods Market) and MindfulMayo Dressing and Sandwich Spread nationwide.

First of its kind, Earth Balance Organic Coconut Spread offers a convenient, affordable way to incorporate coconut oil into your diet. In line with the burgeoning coconut oil trend, this innovative product is made from a similar formula to Earth Balance buttery spread, with organic extra virgin coconut oil replacing soybean oil. Soy-free and vegan, the Spread is the perfect butter replacement for baking and cooking, and a delicious addition to toast, steamed vegetables, Thai curry dishes and more. It is organic, verified by the Non-GMO Project, and more affordable than shelf stable coconut oil.

Earth Balance MindfulMayo Dressing and Sandwich Spread is the perfect addition to the plant-based pantry. This refrigerated condiment is cholesterol-free, egg-free and dairy-free. Verified by the Non-GMO Project, it is available in Original, Extra Virgin Olive Oil, and Organic, and is ideal in recipes, on sandwiches and as an alternative replacement in any food that uses regular mayonnaise.

"Whole Foods Market is the leading retailer of Earth Balance’s all-natural and organic products, so we are proud to provide our guests with the new Organic Coconut Spread and MindfulMayo Dressing and Sandwich Spread," says Errol Schweizer, Whole Foods Market’s senior global grocery coordinator. "The Earth Balance brand already has a loyal following among Whole Food Market consumers, and these two new items will appeal to folks who enjoy a plant-based diet and/or who have food allergy sensitivities."
Every Earth Balance product is made with natural and organic ingredients and contains omega-3s. They are free of trans-fats, hydrogenated oils, and artificial ingredients of any kind.

Suggested retail price for Organic Coconut Spread is $4.99, and $3.49 to $4.39 for MindfulMayo.