Smart Balance Encourages A Cold Glass of Heart Right Fat Free Milk For Heart Health

Paramus, N.J.-based Smart Balance Inc. introduces Smart Balance Heart Right Fat Free Milk. It tastes like 2% milk, and contains 0.4g of CoroWise plant sterols per serving from Minneapolis-based Cargill, 25 percent more calcium and protein than whole milk, and also contains DHA/EPA omega-3 fatty acids and added vitamin D.

Backed by significant scientific agreement that plant sterols help lower cholesterol and may reduce the risk of heart disease when consumed as part of a heart-healthy diet, plant sterol-containing products are capturing the attention of an increasing number of healthcare professionals who are promoting their use to patients and clients. In fact, a recent study published in the Journal of the American Medical Association (JAMA) shows that participants with a dietary portfolio of cholesterol-lowering foods, including plant sterols, showed a greater reduction in LDL-cholesterol after a six-month follow-up than those who followed a low saturated fat diet without the additional cholesterol-lowering components.

"We are very pleased with this collaboration between two trusted brands known for supporting heart health," says Pam Stauffer, global marketing programs manager, Cargill Health & Nutrition. "The incorporation of CoroWise plant sterols into the Smart Balance family of products, which has a significant retail presence, is yet another way that Cargill is collaborating with its partners to make a diet that supports heart health both easy and appetizing."

Suggested retail price for a carton is $3.49 to $3.99.
New Food Products
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Smart Balance Inc.