PowerBar Iron Girl Energy Bar Offers Girl Power Through Performance

Florham Park, N.J.-based  Nestle Performance Nutrition, the sports nutrition wing of Nestle, along with its PowerBar brand, introduces PowerBar Iron Girl Energy Bar. It’s a co-branded women's energy bar with the 2011 Athleta Iron Girl National Series, which consists of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon. Iron Girl is part of World Triathlon Corporation (WTC), producer of the Ford Ironman World Championship in Kailua-Kona, Hawaii.

Available in two flavors – Strawberry & Cranberry and Cocoa Crunch – each Iron Girl Bar features a blend of whole grains with fruit and cocoa, contains calcium, iron and B vitamins.

"We are excited to announce the launch of the new Iron Girl energy bar, as an extension to our long-standing partnership with WTC," says Neel Premkumar, brand development manager for PowerBar. "This product supports the active lifestyle of adult women, whether training for an event or getting through a busy daily routine."

Available at Target stores, the suggested retail price 99 cents for a single bar and $4.99 for a multi-pack (six bars). 
New Food Products
Product Type:
Nestle Nutrition