American Halal Co.'s Saffron Road Adds Four Entrees to Frozen Food Line

Saffron Road, the packaged food brand of Stamford, Conn.-based American Halal Co., adds four all natural, antibiotic-free, hormone-free, Halal certified entrees to its line of frozen foods available at Whole Foods Market stores nationally. Varieties include: Lemongrass Basil Chicken, Moroccan Lamb Stew, Lamb Koftis and Chicken Pad Thai, as well as frozen chicken options: Chicken Nuggets, Chicken Bites, Chicken Tenders and Tandoori Seasoned Chicken Nuggets.
"Whole Foods Market continues to be a very supportive partner that values our brand's focus on providing consumers with not only all natural and Halal Certified meal choices, but also products that are truly unique and of the highest quality," says Adnan Durrani, CEO of American Halal Co.

"Good food brings people together and is a huge part of every community," says Errol Schweizer, senior global grocery coordinator for Whole Foods Market. "The Muslim community is a big part of our customer base, so we were thrilled to work with Saffron Road to develop a line of halal entrees our shoppers can trust.  With an exceptional home-cooked taste and the convenience of the freezer aisle, these entrees bring tastes from around the globe to the dinner table in minutes. We're looking forward to expanding our halal product mix and bringing in even more delicious dishes for our shoppers to choose from."

Saffron Road's products are sourced from livestock fed only 100 percent vegetarian feed and are humanely treated. Consumers who prefer gluten-free foods will find that most of the new products are certified gluten-free. 

"We started in India with our first entrees, and are now circling the globe to encompass truly global cuisine options in our suite of products," says Jack Acree, executive vice president. "The marketplace clearly lacks premium all natural and Halal Certified options and consumers specifically told us they want to see Moroccan, Thai/Asian and more lamb choices."

Suggested retail price of the entrees is $5.49 to $5.99, and the frozen chicken options are available for $6.99.

New Food Products
Product Type:
Packaged/Prepared Foods
American Halal Co.