Wild Flavors recently introduced its Vegeceuticals Nutraceutical Vegetable line. According to the company, Vegeceuticals are nutraceuticals from vegetables that can be used in a variety of foods and beverages because of their clean taste and solubility. Vegeceuticals can be used in a wide range of food and beverages, without a consumer having to consume the vegetable itself. There are two varieties of Vegeceuticals: a red and orange blend, both available in liquid and dry form. Wild Flavors' orange Vegeceuticals extract blend provides beta-carotene from carrot, pumpkin, sweet potato, paprika (from chili peppers) and Reishi mushroom. Red Vegeceuticals is an extract blend providing anthocyanins from purple sweet potato, purple maize, purple carrot, beet, rhubarb, tomato, and red cabbage.
