Hillshire Brands Co., Downers Grove, Ill., the new name for Sara Lee, reaches out of the tube steak category with Ball Park Flame Grilled Patties. The fully cooked patties, made with 100 percent beef, are flame-grilled and then flash-frozen, locking in that "just off the grill" taste. The new product launch also marks the extension of the Ball Park brand into the frozen food aisle. Three varieties include Beef, Beef & Onion and Beef & Cheese.
While claiming the new Flame Grilled Patties are quintessential guy food, Hillshire execs also note they meet the needs of consumers looking to enjoy a perfectly seasoned grilled burger at any time. Eliminating the need to fire up the grill to cook just one or two burgers, the patties are easy to prepare and go from microwave to plate in about a minute. So they provide a quick and hearty guy-time food, snack for hungry teens or a last-minute dinner idea for the entire family.
"Ball Park's entry into the $400 million frozen burger category is the next step to advancing our strategy of expanding from the No. 1 beef hot dog into a leading brand in the guy food space," says Aaron Alt, general manager of the Ball Park brand. "The new Flame Grilled Patties really deliver on quality and taste, and are also incredibly convenient, something consumers have come to rely on from Ball Park."
Suggested retail price for a resealable six-count package is $8.29.
