Tofutti Brands Launches The Hooray Bar Sweetened with Stevia

New York City-based Tofutti Brands introduces The Hooray Bar, a breakthrough new frozen dessert, and the first frozen dessert on the market to be sweetened with all natural stevia.
Like all Tofutti Brands premium frozen desserts, The Hooray Bar is soy-based, cholesterol and dairy-free with zero trans fats. Created to appeal to diabetics, lactose intolerant, vegan and kosher consumers, this novelty stick is heart-healthy and a natural choice for the calorie conscious. The Hooray Bar is a guilt-free frozen dessert with a creamy, rich vanilla center, covered in succulent chocolate and loaded with crispy brown rice crunch. Available as a portion controlled single stick treat, there are 12 per box.
"We're thrilled to be the first to introduce a frozen dessert sweetened by 100% all natural, zero calorie stevia," says David Mintz, CEO and founder of Tofutti Brands. "It tastes as good as cane sugar, without the highs and lows or the lingering after taste found in artificial sweeteners, and it's made by Mother Nature!" he adds.

Suggested retail price is $4.99 to $5.99.

New Food Products
Product Type:
Candy & Confectionary
Tofutti Brands