Following a special limited-edition offering of the treat last spring, Irving, Texas-based Hostess, the maker of America's most iconic snack cakes, launches Chocolate Crème Twinkies, golden sponge cake with a chocolate crème filling, and happily the flavor is here to stay permanently. James Dewar invented the Twinkie in 1930, calling it "the best darn-tootin' idea I ever had," and we certainly agree. Improving upon such a beloved and iconic treat was quite a task for Hostess -- which produces over 500 million Twinkies a year. After an overwhelmingly positive consumer response to the limited edition Chocolate Crème Twinkies, it was clear that adding chocolate to Twinkies was a recipe for delicious success."For over 80 years, Twinkies have been delighting Americans with their delicious golden cake and crème filling, and new Chocolate Crème Twinkies will be giving Hostess fans a chocolaty twist on an iconic treat that will keep them smiling for years to come," says Amy Clark, director of snack marketing for Hostess. Suggested retail price for a package of 10 individually wrapped cakes is $4.29.
