Smucker's Debuts Snack'n Waffles

Nov. 19, 2012
No utensils or syrup required for this portable breakfast.
The morning routine can set the tone for the entire day, and Orrville, Ohio-based The J.M. Smucker Co.  wants moms to know their on-the-go kids can enjoy a great-tasting, wholesome breakfast without having to slow down at the breakfast table. Smucker's Snack'n Waffles are delicious and portable waffles with baked-in sweetness that allow families to enjoy all the taste of homemade waffles without utensils and without adding syrup. Smucker's Snack'n Waffles are convenient, microwavable waffles with one serving of  whole grains, and are available in four flavors, including Blueberry, Maple, Cinnamon and Chocolate Chip. Smucker's Snack'n Waffles are ready to eat after 15 seconds in the microwave, and already have sweetness baked right in, making it easy for families to have a warm, satisfying snack or start to their day in the car, on the way to school, or anywhere family adventures take them. "Moms and dads today are busier than ever," says Maribeth Badertscher, vice president, corporate communications, The J.M. Smucker Co. "We are thrilled to offer a way for parents to provide their kids with a delicious, wholesome, and portable breakfast or snack they are sure to love." Suggested retail price for a 4-pack is $2.99.