Coca-Cola Life Infuses Cane Sugar with Stevia Leaf Extract
Following a soft product launch this summer, Coca-Cola Co. is making its first reduced-calorie sparkling beverage sweetened with cane sugar and stevia leaf extract available throughout the U.S. New Coca-Cola Life underscores the global beverage company’s commitment to providing an expanded selection of reduced-, low- and no-calorie beverage options. With 35 percent fewer calories than leading colas, Coca-Cola Life fits any occasion and appeals to consumers of all ages who want the taste of a Coke but without all the sugar and calories.
“People that love our brands want more choices in flavors, package sizes and sweetener options,” says Andrew McMillin, vice president of Coca-Cola Brands, Coca-Cola North America. “As we continue to follow our consumers, we are working ultimately to become a leader in this interesting and emerging category.”
Coca-Cola Life joins the company’s product portfolio of more than 750 beverages including more than 200 low- or no-calorie options. It is one of more than 45 beverages in the company’s current global portfolio that are sweetened in whole or in part with stevia leaf extract. Coca-Cola Life comes in an array of package shapes and sizes, including six-packs of the iconic 8-oz. glass contour bottle.