Hormel Makes Revving Up the Morning a Little Easier

With the introduction of Hormel REV A.M., consumers no longer have an excuse for missing a protein-packed breakfast. Made with real meat, eggs and cheese, the four breakfast wraps are #1 Bacon, Egg & Cheese; #2 Sausage, Egg & Cheese; #3 Ham, Egg & Cheese; and #4 Maple Sausage, Egg & Cheese. Yes, the numbers are a part of the names. The morning options join the Hormel REV snack wrap line introduced earlier this year.

Readily warmed in the microwave or simply served right from the refrigerator, each 85g REV A.M. provides 260-290 calories, 15-18g fat and 13-16g protein, depending on variety. The hand-held, portable wraps provide sustained energy to keep one fueled longer, making them a smart alternative to sugar-laden pastries and bars. They are merchandised in supermarket self-serve delis, convenience stores and vending machines. Awareness to the entire REV wraps product line is being driven by a television, print and social media campaign with the theme of “For those who are hungry.” The suggested retail price for a single wrap is $1.99-2.39.

Hormel Rev AM
New Food Products
Product Type:
Packaged/Prepared Foods