Litehouse Foods Inc., Sandpoint, Idaho, adds three bold flavors to its refrigerated, jarred OPA by Litehouse Greek yogurt dressing business. The new items pull from global flavor inspirations to add interesting and palate-pleasing flavors to the line of traditional favorites. The new flavors are Jalapeño Ranch, Kalamata Feta and Roasted Pepper.
“The Greek yogurt trend continues to grow exponentially, and consumers are hungry for products that incorporate this healthy ingredient. We knew using this as a salad dressing base would deliver on the nutritionals, but we also realized the dressings had to deliver on taste,” says Alison Kellogg, brand manager. “As people are seeking more diverse and flavorful meals, we developed exciting flavors that draw from authentic flavors from around the world.”
Last summer, Litehouse launched OPA, the first Greek yogurt-based spoonable salad dressing, to rave reviews. In just seven months, OPA has already reached 50 ACV in 40 of the top 64 IRI markets and is already 21% of the yogurt refrigerated salad dressing category. Utilizing Greek yogurt as a salad dressing base provides a lower-calorie dressing with twice the protein of a traditional dressing. The new flavors join the existing line of traditional dressing flavors: Blue Cheese, Caesar, Feta Dill and Ranch.
