Annie's Introduces Five varieties of Certified Organic Soups
Annie's Inc., a recently acquired business of General Mills Inc., introduces five varieties of certified organic soups designed for kids' palates. They are: Bunny Pasta & Chicken Broth, Creamy Carrot & Bunny Pasta, Creamy Tomato & Bunny Pasta, Star Pasta & Chicken and Tomato.
This launch represents the first large-scale product collaboration with General Mills. By leveraging the company's expertise in development and distribution, the product came to life in just nine months. Made with Annie's simple and clean ingredient promise, the line is the first of many more in the queue to launch in 2015 and beyond. The suggested retail price for a 17-oz. shelf-stable box is $3.49-3.99.
Earlier in the year, Annie's expanded its pasta kit portfolio with new offerings such as Organic Vegan Shells & Creamy Sauce, Organic Vegan Gluten Free Elbows & Creamy Sauce and Mac & Trees Love Your Planet Pasta Shapes with Yummy Cheddar. The sauce in the vegan offerings is made with real pumpkin and sweet potato. The suggested retail price is $2.89 per 5.5-oz. box.