Back to Nature Enters Soups and Cereals Category
Back to Nature, a leader in the natural foods industry for more than 50 years, expands into two new product categories: soup and cereal. The new lineup features a total of 10 products to be rolled out throughout the year in grocery stores nationwide.
“We’re really excited to introduce two new product categories this year, which allows us to expand into different dayparts and give consumers more opportunity to enjoy our products anytime during their day, whether it be for breakfast, lunch, dinner or snack time,” says CEO Vincent Fantegrossi. “We know consumers are always looking for more better-for-you options that are rich in nutrients, so we’ve developed these new categories with their needs in mind. And as with all our products, our soups and cereals feature wholesome grains, real nutrition and the delicious flavors of nature, free from artificial ingredients.”
The artisanal soups are made with ancient grains and contains 25 percent less sodium than leading soup brands, 2-6g of fiber and 6-8g of protein per serving. The cereals are made with whole ancient and sprouted grains and are high in fiber and protein.