Emmi Roth USA Rolls Out Shredded Cheese for the At-Home Chef
Today’s consumers aren’t satisfied with run-of-the-mill recipes. They’re looking for restaurant flavor without the restaurant prep. Many rely on shredded cheese for a convenient way to zest up recipes. In fact, according to Nielsen data, retail shredded dollar sales were up 3.8 percent in 2014 over 2013.
To help chefs of all abilities easily create flavorful dishes that delight, Emmi Roth USA introduces Roth Ultimates, a line of shredded specialty cheese blends based on Grand Cru, an Emmi Roth original cheese that is handcrafted in imported copper vats. Each of the three new shredded cheeses, packed in 6-oz. gusseted bags, were developed by chefs to maximize flavor and optimize melt. They are: Ultimate Mac & Cheese (Grand Cru, Havarti and sharp cheddar), Ultimate Flatbread (Grand Cru, mild provolone and fontiago) and Ultimate Firehouse (Grand Cru, 3 chile pepper Gouda and smoked fontina).
“Emmi Roth is passionate about helping chefs — from at-home to professional — achieve flavorful results with their recipes,” said Linda Duwve, vice president of sales and marketing. “Our new Roth Ultimates shredded cheese blends are an innovative, on-trend way to take cooking from amateur to restaurateur.”