Haagen-Dazs Unveils Artisan Ice Cream for the Supermarket
Nestlé’s Häagen-Dazs brand reaches out to the highly influential millennial demographic with its new Artisan Collection ice cream line. Born between 1979 and 2000, millennials are mindful of health, social and environmental issues surrounding their food. They seek out foods with a local connection and like the idea of supporting the “little guy.” That’s what the new Häagen-Dazs line is all about, as the brand has teamed up with small confection makers from around the country to craft six chef-inspired premium ice creams.
For example, the Spiced Pecan Turtle variety is made with chocolaty covered spiced pecans from Kansas City, Mo.-based Christopher Elbow Artisanal Chocolate. Tres Leches Brigadeiro is made with inspiration from New York City’s My Sweet Brigadeiro, which makes the traditional Brazilian confection brigadier, a mixture of chocolate, condensed milk and butter. Häagen-Dazs deconstructs the brigadeiro to make a decadent sauce, then swirls it into creamy tres leches ice cream. The other four varieties in the Artisan Collection are: Applewood Smoked Caramel Almond, Banana Rum Jam, Chocolate Caramelized Oat and Ginger Molasses Cookie. The new line comes in single-serve 3.6-oz. cups and 14-oz. containers.