Quaker Oats Rolls Out Indulgent Yogurts for Time-Starved Moms
Quaker Oats Co., a unit of PepsiCo Inc., is calling for time-starved moms to treat themselves to a moment -- and a snack -- all their own with new Müller Dessert Inspired Yogurt. The dual-compartment product features creamy low-fat yogurt on top of a sweet saucy layer with a side of crunchy goodies. Sold in 150g, single-portion packs, the yogurts come in four varieties. Dulce De Leche Delight is vanilla yogurt over caramel sauce with a side of hazelnuts and waffle crisps. There are three fruity offerings, two made with slightly sweetened plain yogurt. Peach Cobbler contains juicy peach pieces with a side of crunchy pecan clusters, while Raspberry Brownie Supreme includes tart raspberries with a side of chewy brownie pieces. Strawberry Cheesecake, on the other hand, is cheesecake-flavored yogurt over strawberries with a side of graham crumble.
The new line is being promoted as “yogurt with benefits,” with advertising encouraging moms to take a break in their hectic day to enjoy the guilt-free pleasure of indulgent yogurt. Each container provides 200-220 calories, 4-6g of fat and 7-8g of protein, depending on variety, and sells for $1.25.