Meat Meets Cheese in Protein Roll
Protein content has muscled its way to the package front of all types of foods as marketers attempt to catch the attention of consumers seeking out this macronutrient shown to assist with controlling blood sugar, managing weight, building muscle and more. Smithfield Foods wants part of the action and now offers Ready, Snack, Go!
This single-serve 43g snack pack is premium, lean Smithfield lunchmeat and cheese. It's either roasted turkey or smoked ham wrapped around one of three cheese varieties: American, Hot Pepper or Swiss American. A serving contains 90-100 calories and 8-10g of protein, depending on variety. Sold in individual packs and three-packs with easy-tear perforation, the snacks can be merchandised with lunchmeats and cheeses, as well as in the self-serve deli and the grab-and-go section of supermarkets and convenience stores.
The company also recently introduced a line of refrigerated dry-seasoned, grill-ready ribs in four varieties: Carolina BBQ, Kansas BBQ, Memphis BBQ and Southwest Style. Merchandised in the fresh meat section of the supermarket, the ribs are designed to be ready in less than two hours.