Skinnygirl Now Offering Protein Shakes and Bars

Skinnygirl, the lifestyle brand created by reality TV personality Bethenny Frankel, introduces higher-protein Skinnygirl Protein Tasty Nutrition Shakes and Bars.

The gluten-free shakes come in two dessert-inspired flavors: Rich Chocolate Brownie and Vanilla Bean Sundae. Each single-serve, shelf-stable, 11.5-oz. plastic bottle contains 80 calories, 1.5g of fat, 12g of protein (from milk protein concentrate), 3g of fiber (from cellulose ingredients) and 0g of sugar. They're naturally sweetened with stevia and monk fruit extract.

The bars come in four decadent flavors: Chocolate Peanut Butter with Sea Salt, Dark Chocolate Almond with Coconut, Dark Chocolate Pretzel and Lemon Swirl. Each 150-calorie bar provides 10g of protein (primarily from soy and whey) and 5-7g of fiber (primarily from inulin and isomalto-oligosaccharide).

“We listened to Skinnygirl fans and 75% told us they don’t believe they are incorporating enough protein into their diets,” says Jessica Lau, brand manager. The shakes and bars help reach their daily goals and still fall in line with Skinnygirl’s “healthy doesn’t mean boring or tasteless” mantra.

The beverages and bars come in four packs sold exclusively at U.S. Walmart locations, with a suggested retail price of $5.78 and $4.88, respectively.

New Food Products
Product Type: