Special K Rolls Out New Snacking Bars and Brownies

With swimsuit season quickly approaching, Kellogg Co. is helping women shape up with new decadent offerings under its well-known weight management brand. Special K Chewy Snack Bars and Special K Brownies come in a variety of craveable combinations: sweet and salty, fresh and fruity and decadently chocolatey.

“We know women are moving away from dieting and calorie-counting and heading toward a long-term, more positive approach for achieving a happy, healthy weight,” says James Sell, senior director of marketing for Kellogg’s-wholesome snacks. The new snacks are designed to help women stay focused on their weight wellness journey.

The bars are loaded with flavorful ingredients such as chocolate chunks, salted pretzels or real fruit pieces. They all contain a base of chewy rolled oats and a sprinkling of rice crisps. Flavors are: Berry Medley, Blueberry Bliss, Salted Caramel Chocolate and Salted Pretzel Chocolate. Each bar delivers 9g of whole grains and 100 calories. The brownies come in Divine Fudge and Heavenly Caramel varieties and contain 80 calories.

Special K Variety Pack
New Food Products
Product Type:
Kellogg Co.