Tomato Ketchup Heats Up with Sriracha

The almost 140-year old Heinz Tomato Ketchup brand is the highest-selling product of H.J. Heinz Co., with approximately 650 million bottles sold every year. A mainstay in most U.S. kitchens and restaurants, today’s evolving taste buds crave new flavors, which is why the brand is getting hot with Heinz Ketchup Blended with Sriracha Flavor.

This twist on the classic maintains the recognizable taste and consistency of “America’s Favorite Ketchup,” with a kick from spicy chili pepper and garlic flavors. The new variety joins the company’s other flavors, which are Tomato Ketchup Blended with Real Jalapeno, Tomato Ketchup Blended with Balsamic Vinegar and Hot & Spicy Ketchup Blended with Tabasco Brand Pepper Sauce. Adding the sriracha flavor makes sense, as according to NPD Group, sriracha sauce is currently found in 16 percent of U.S. households with a homemaker under age 35 and in 9 percent of total households. Now those consumers can get two of their favorite condiments in one. The new flavor comes in the familiar upside-down 14-oz. plastic squeeze bottle featuring a green and red label.

The suggested retail price is $2.69.