New Fruit Pouches Have Family-Friendly Appeal
Andros Foods North America is introducing Fruit Me Up! all-natural fruit pouches to help on-the-go families get their daily fruit intake. Unlike other fruit sauce pouches in the market targeted only to children, these flavors and ingredient formulations are designed for total family appeal.
There are two product lines, each in an array of flavor combinations. Fruit Me Up! Naturally Better pouches are Non-GMO Project Verified, gluten-free, OU kosher and made with 100 percent fruit sauce with no added sugar, water or juice concentrate. Each pouch offers one full serving of fruit and contains 25 percent less sugar per ounce than other fruit sauce pouches.
Pouches have 40-45 calories each and come in four apple-based assortments: Only Apples, Apples Strawberries & Bananas, Apples Peaches & Apricots and Apples Mangos & Pineapples. Fruit Me Up! Boost pouches combine fruit sauces with functional ingredients. For example, Citrus Honey & Green Tea is a source of antioxidants while Pear Pineapple Spinach & Chia is a good source of omega-3 fatty acids. Both lines are sold in packs of four 3.2-oz. pouches at a suggested retail price of $3.29-4.99.