Bush Brothers Introduces Homemade Hummus Made Easy

It’s not hard. It’s homemade hummus. That’s what Bush Brothers & Co. is telling consumers with the launch of Bush’s Best Hummus Made Easy. Merchandised in retailers’ bean aisle, the seasoning pouches come in three flavors: Classic, Roasted Red Pepper and Southwest Black Bean. Each pouch combines simple ingredients such as tahini, olive oil, lemon, garlic and bold spices, enabling fresh hummus to be made with little prep time and minimal cleanup. Just pour a can of drained and rinsed garbanzo or black beans and the seasoning pouch into a high-speed blender or food processor and mix to desired consistency.

“For many at-home cooks, great-tasting, homemade food usually means lengthy prep time and searching for all the necessary ingredients, which might not always be readily available,” says Jeffery Saad, culinary expert at Bush’s. “More than 40 percent of consumers who don’t currently make hummus at home say they would try if they had an easy, tasty way to do so.”

The company is also testing 10-oz. containers of prepared Bush’s Best branded hummus. Varieties are: Classic, Ranch, Roasted Red Pepper, Southwest Black Bean and Sriracha.