Dickey’s Barbecue Pit Offers Signature Sausages at WalMart Stores Nationwide
Restaurant chain Dickey’s Barbecue Pit expands its retail presence with the rollout of Dickey’s signature smoked sausage in 3,000 Walmart stores nationwide. The initial introduction includes three varieties: Original Smoked Polish Sausage, Smoked Spicy Cheddar Sausage and Hot Links. All of Dickey’s sausages are gluten-free and contain no monosodium glutamate or nitrites, making them on-trend with consumers’ clean-label shopping habits. The sausages come pre-smoked and ready to heat and serve. After the initial launch in select Walmart stores, Dickey’s sausages will become available in other grocery stores nationwide, with outlets to be announced at a future date.
During the launch, Walmart will merchandise the sausages in bunker displays, with the freezer units prominently positioned in the center of the frozen foods aisle. The displays will also be featured during Memorial Day weekend with in-store marketing materials suggesting the sausages are the perfect meal for a summer kickoff barbecue or gathering. Dickey’s sausages follow the recent retail launch of the chain’s signature buttery rolls in United Supermarkets, Jewel-Osco and Brookshire Brothers grocery stores in 2015.