FritoLay Combines Doritos Shapes and Flavors for a Tasty Snack Explosion
In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is combining four different Doritos shapes and flavors in one bag for a multi-sensorial experience. There are two varieties. The Cheese Explosion mix is all about the flavor and includes Nacho Cheese, Four Cheese, Jumpin’ Jack Cheese and Spicy Nacho. The Taco Explosion mix-up includes Spicy Nacho, Sour Cream, Taco and Salsa. All of the mixes include a variety of shapes, such as the iconic Doritos triangle, the Dinamita rolled tortilla, a twist and an open triangle. Doritos Mix snacks come in two sizes. The 3-oz. bag has a suggested retail price of $1.49 and the 9.5-oz. bag sells for $4.29.
The brand is all about entertainment, as it was about a year ago that it brought Doritos Roulette chips to the U.S. First introduced in Mexico and popularized in numerous markets across the globe ever since, Doritos Roulette chips are the ultimate game-of-chance-style snacking experience. Each bag contains mostly Doritos Nacho Cheese flavored chips with an ultra-spicy, hot chip in every handful. With all of the chips looking the same, it’s anyone’s guess whether that next chip will be spicy-hot or not.